Wednesday 30 September 2015

Google to Use Email Addresses for Ad Targeting

If you've ever searched for a product on Google, you've seen ads from a bunch of companies looking to make you their customer. But soon you'll likely see more ads from companies that already count you as a customer, and not only when you're searching on Google.
Taking a page from Facebook's playbook, Google is beginning to let advertisers upload lists of their customers' email addresses in order to target those people with ads when searching on Google, watching videos on YouTube or checking email on Gmail. Eventually brands will also be able to target people that Google identifies as having similar characteristics to the people in their email lists.

To accomplish this customer matching, Google will be cross-referencing brands' email lists with the email addresses tied to people's Google accounts, the majority of which are Gmail addresses though people can use other email providers to sign up for a Google account. A Google spokeswoman declined to say how many Google accounts there are. Google will use a process called "hashing" to disguise the email addresses on both sides of the match and prevent any personally identifiable information from being exposed.

source: Advertising Age
By: Tim Peterson

Monday 28 September 2015

#SuperBloodMoon Did you miss it?

Take a look at some pic of the #SuperBloodMoon

A supermoon rises in the sky above the Notre-Dame de la Garde basilica in Marseille, France, September 28, 2015. © Jean-Paul Pelissier / Reuters

An event that occurred only five times in the 20th century – created quite a stir on social media. Spectators hurried to post fascinating photos of the reddish supermoon, as the next one is expected only in 2033.
The celestial phenomenon took place for the first time since 1982, according to NASA. Instagram addicts had to take to their cameras immediately as the next suchlike event will take place in 18 years.

The bloodmoon was seen in North and South America, Europe, Africa, and some regions of West Asia and the eastern Pacific. For more than an hour, the Earth came between the sun and the moon and its shadow almost swallowed up the lunar disc.

Read More:

Friday 25 September 2015

How to extend Wi-Fi range

Find and fix WiFi problems:
David Ludlow

The trouble with Wi-Fi

Most Wi-Fi problems are caused by interference. This is because the majority of networks operate on the 2.4GHz frequency band, which is also used by a host of other devices, including baby monitors, DECT phones, Bluetooth headsets and game controllers. That's not even counting all of the other wireless networks out there competing with your own. 
Indoors, the construction of your home has an impact: wood, plaster and glass have little impact on 2.4GHz radio waves, but brick and concrete can impede them; in some cases, if your router's mounted on a brick wall or sat on a metal shelf, simply moving it can make a difference.
Newer routers can also work on the 5GHz band. This has the advantage that there's far fewer things to interfere with the wireless signal, with the frequency reserved for networking; the downside is that range of these networks is a lot less than with 2.4GHz networks.
Whether you've got a 2.4GHz or 5GHz network, the key to a trouble-free life is to minimise interference where possible and use additional kit to extend range where physical factors (range and the construction of your home) are the limiting factors.

Thursday 24 September 2015

How do you measure an internet connection

We are all confused when it comes to this questions. What are bits and bytes?

An internet connection is measured differently from data sizes. What we mean is, a file on your computer is measured in bytes and your internet connection is measured in bits.So megabits and megabytes aren't the same. There is a big difference.
A byte is much bigger than bit.  1 Byte = 8 bits Which means every byte contains 8 bits.

Did I loose you with all this maths?

Let's try with an example. You go online to download a file of 50 megabytes (MB) in size, you are currently using a  50 megabit per second (Mbps) broadband connection. To download this file it won't take you 2 seconds, it will take 8 x 1 seconds because 1 MB (megabyte) is 8 times bigger than a Mb (megabit). If you have perfect speed it will take you 8 seconds to download (in theory).

How to identify a bit or a Byte?
The spellings are different. A bit will be in lower case "b", a Byte will be in upper case "B".
Internet connections always are in Mbps (mega bits per second) Files are in MB's (mega byte).

The Birth of Alegra Broadband

"Customer support: Please be online and we will be with you shortly"​
We have all heard these lines, nobody gets back to us shortly unless its a paid customer support. But hey wait aren't you paying for their services already?

We were tired of calling the customer support over and over again trying to fix the slow net speed issues. Nothing worked!! Finally we got tired and stopped calling. The internet speed is dead slow, so slow that sometimes I feel my 56K dial-up internet was faster.

This is when Alegra Broadband was born. We want everyone to surf the internet at blazing speeds, be a part of new age systems.
Our base lines are 4Mbps where as other service providers are just switching to 2Mbps.

Be the change!

For the generation who are not aware of a 56K dial-up modem. 

Dial up modem connected to the phone line and it would make a cranky noise while connecting to the internet. Unlike today's broadband it was not always connected to the www. We could go for a shower and come back for a single page to be loaded. :)